I got to thinking lately about people who still struggle with keeping their personal lives and business lives separate- especially when it comes to social media. In my mind, the “struggle” isn’t so much with how to do it as why you would even think there’s a need for it.
For a long time I carried two cell phones. More specifically, and to tell you how long ago this was, one flip phone for personal use and a Blackberry for work. My thinking was I needed to keep my work life separate from my personal life. I didn’t want to be having a quiet dinner with my wife and have my “business phone” ring. Sounds good on paper, right?
When social media came along, I kept the same system. I used my Facebook account for family and friends and Linked In and Twitter for “business.” When I look at how I use my smart phone, tablet, and social feeds TODAY, I can’t believe this was ever even an issue for me. It certainly isn’t anymore. But, the fact is, it was an issue and perhaps it still is for some people so if this blog post helps even one person, I’m glad I took the time to write it.
It’s understandable when I stop and think about it because, let’s face it, I was in business before cell phones and computers came on the scene. I’ve had to live through several “eras” of the technology learning curves. It’s like when I first got a car phone and they installed a little pig’s-tail antenna on my back windshield. I rang up enormous bills because I didn’t realize it cost much more if I called someone (outgoing) than it did if they called me (incoming). Yup, a learning curve. When I finally got a “cellular” phone, I still carried a pager because everyone had my pager number but very few had my mobile number. Here’s how it went. My wife would page me. I’d call her back from my cell phone and then hang up after one ring. This was her signal to call me back because incoming calls were cheaper.
Fast forward to 2015. I have no landline in my home. Cell phone calls are free. My smart phone knows what time I typically leave my office and, without prompting, tells me what the traffic is like and suggests the best route. I hear they’re working on new fabrics for clothing that generates electricity while you move around in order to supply power to your cell phone. No biggie.
So why in the world would I think there is any hope (or need) to keep my personal life separate from my business life? News flash, dear readers. You have only one life and we can all see it anyway. Might as well let your freak flag fly. Therefore, the curation of your social media feeds should reflect this reality. If you scroll through my Facebook feed today, you can learn a lot about me. Even better, I can learn a lot about you (or anyone else). So let’s just all be our authentic selves and let the chips fall where they may.
As a business owner and entrepreneur, I’m very thankful there is so much data available on FB, Twitter, Linked In, Pinterest, Instagram, and other sites. Networking and research are the lifeblood of my business! I’m always amused when I see someone who’s Tweets are on lock down. If neither the Pope nor the President lock down their Tweets, what makes you think you are so special? The only people who need their Tweet’s protected are under-aged children and what the heck are they doing with Twitter accounts anyway? But, I digress.
The key to doing all of this correctly is in how you curate your feeds. I love the word curate. It describes perfectly what you are doing. Like a museum director, you are making decisions about what is valuable enough to “display” for the entire world to see. The “value” in social media, I believe, is content that’s meant to inform, inspire, and entertain. At least that’s a good place to start. There will always be people who want to use social media to bully, provoke dissent, and otherwise harass. But you don’t have to be one of those people, do you? I like to be intellectually challenged as much as the next guy but putting the verbal equivalent of a “kick me” sign on my back is just not going to endear me to your feed. Sorry. I digress again.
So here, at last, are my 5 Tips for Curating Your Social Media feeds:
- Just be yourself. I mentioned this above but some of you just skipped right down to this list, I know. I spent most of my life in the corporate world and I wasted so much energy trying to “be” a certain way and project a certain image. I see a lot of you doing this right now. Please, just be yourself. If you’re funny, be funny. If you care passionately about something, let it show. Nothing draws people in so deep as authenticity.
- Share/post other people’s great content. I, like many people, get all my news and happenings on my iPhone and iPad. I love great blog posts and when my “friends” post great content on their feeds, it makes my life easier. So, I try my best to reciprocate. Whenever I finish reading a particularly enjoyable piece of writing, I share it to one or more of my feeds. This is one of the easiest and most valuable ways to curate your feeds.
- Use hashtags correctly. I’ve wanted to do an entire blog post rant on this one and maybe I will but, for now, let this short tip suffice. Get your Google on and spend ten minutes researching what hashtags are all about. They are powerful and useful – IF they are used correctly. For example, when I use a tag like #socialmedia, thousands of other people who are monitoring this subject have the potential to pick up my content. If I use the hashtag, #truth or #me, I’m joining literally hundreds of millions of users and just making useless “noise.” Conversely, if I use a tag like #whydoesthisalwayshappentomeonSundays, NO ONE (and I mean no one but you) will see it.
- Be kind. Does the world really need more anger? Didn’t your Mom teach you if you don’t have something nice to say, keep it to yourself? Didn’t she also teach you about getting more flies with honey than with vinegar? Hey, I’m all for free speech and social justice but its Facebook and Twitter, for Pete’s sake, not the UN. Lighten up. If you really want to change the world, by all means go for it. But there are far better vehicles and places than your social media feeds.
- Engage with others. OK so some people post too much and others not at all. Can’t you strive to be somewhere in the middle? It gives people great joy when you “Like” and Comment on their posts. It gives them a total thrill when you share their post on your feed (see # 2 above). For more on this subject and the power it represents, do yourself a favor and get a copy of The Thank You Economy by Gary Vaynerchuk. There’s a reason they call it “social media.” So go forth and be social.
So, you see, there’s no need to waste time and energy trying to keep your personal and business lives separate. This is the internet age (with more “scary stuff” coming, believe me). We already know who you are, where you live, where you went to college and where you vacation. There’s no point in trying to hide. But, here’s the good news: we like you, anyway. S0, please, show us more of your authentic self.