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Beyond the Tasting Room:

A winery owner's checklist for SALES SUCCESS!

“The best way to make a small fortune in the wine business is to start with a large fortune."

“If there's one investment that has more to do with the heart than the head, it's vineyards."

“Making great wine is much easier to do than selling it."

Outsiders see winery ownership as glamorous and romantic. The insiders (winery owners), however, see a lot of hard work. And the hardest job of all is SELLING all the wine you make.

Now that there are over 16,000 wineries in the US, it is more difficult than ever to sell all your wine via your tasting room and wine clubs. Fortunately, there ARE additional strategies that can accelerate your sales. This checklist will help you capitalize on them

Beyond the Tasting Room Checklist Cover

This comprehensive checklist covers 8 critical areas every winery must optimize to successfully sell all the wine they make when it comes to selling OUTSIDE the tasting room.

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A: We guarantee that you will see NEW things you’ve not seen before. So much of the conventional wisdom about wine sales is either horribly outdated or wrong or both.

A: Absolutely! Especially in the 3-tier/B2B channel. There are things going on today that did not even exist 3 years ago.

A: It will either help you feel good about the choice you made for your existing agency/broker or question whether or not you are getting your money’s worth from them.

A: In most cases, no. In fact, it costs you nothing to take this checklist and hold it up against whatever you are currently doing (or not doing). The checklist alone is very valuable.


Ben Salisbury - Salisbury Creative Group

Hi, I'm Ben Salisbury

Founder/President, Salisbury Creative Group

I spent 34 years in the industry in a national sales leader role before launching my own consulting agency in 2014.

I also spent many years working for distributors including Southern Glazer’s Wine & Spirits.

For the past six years or so, I’ve been on my own helping wineries and distilleries like yours dramatically accelerate their sales results by leveraging NEW strategies.


Ben Salisbury - Salisbury Creative Group




Director of Finance

Dan Salisbury


Creative Director

Hannah Salisbury


Director of Graphic Design

Marsella Charron - SCG Team


Customer Success Manager

Phoebe M


Director of Digital Transformation

Stacey Burkman


Director of Business Development

Tech for 3-Tier Sales - Salisbury Creative Group

Tech for 3-Tier Sales

Web Design/ Development - Salisbury Creative Group

Website Design/ Development

Copywriting - Salisbury Creative Group


Email Marketing - Salisbury Creative Group

Email Marketing

Digital Advertising - Salisbury Creative Group

Digital Advertising

Software Integration - Salisbury Creative Group

Software Integration

Lead Generation - Salisbury Creative Group

Lead Generation

CRM - Salisbury Creative Group


Sales Team Design & Effectiveness - Salisbury Creative Group

Sales Team Design & Effectiveness

Social Media Marketing - Salisbury Creative Group

Social Media Marketing

Working with Distributors - Salisbury Creative Group

Working with Distributors

SEO - Salisbury Creative Group


Video Editing - Salisbury Creative Group

Video Production/ Editing

Project Management - Salisbury Creative Group

Project Management

Website Analytics - Salisbury Creative Group

Website Analytics

DTC Marketing - Salisbury Creative Group

DTC Marketing

Sales Training - Salisbury Creative Group

Sales Training

Graphic Design - Salisbury Creative Group

Graphic Design

Key Account Targeting - Salisbury Creative Group

Key Account Targeting

Sales Analytics - Salisbury Creative Group

Sales Analytics

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