Our consulting firm analyzed five hundred winery websites (as well as their corresponding social pages) to better understand the current state of readiness for optimizing selling more wine online. The results were eye-opening and not just a little unsettling. Given the competitive nature of the
When it comes to measuring and tracking the right things in the wine & spirits game (KPI’s to those of you pulling on the oars in the belly of corporate slave ships), there are far more options than there used to be. Oh, sure, you
It’s very tempting to focus on trivial, easy-to-measure things like the number of sales calls made each day, week, or month. But routinely keeping a tally of this useless, hollow metric may be the single biggest mistake sales leaders make. Keep in mind whatever you
Very rare indeed is the salesperson and even rarer still the sales leader with the disciplined habit of ignoring most customers. They are also the best sales pros on the planet. I’d also say they are the bravest. In order to follow their internal compass
Last summer I was doing some research for a speech I was giving about the role of technology in the “flavor experience.” I was fascinated by the latest advancements in commercial cooktops. With the old way of cooking, you light a gas burner and place
Introducing our new group private membership program that provides EVERYTHING Winery and Distillery Owners and Executives need to know to grow sales