These days, anyone can advertise on Facebook and Instagram.
But ads can get EXPENSIVE if you do not get a RETURN on your ad spend.
To rise above the intense competition, wineries & distilleries need a simple, effective strategy that helps them SELL MORE wine/spirits.
We have successfully used FB/IG ads to gain HUNDREDS of paying customers in our OWN business so we absolutely know what we are doing. Let us show you!
1. Confusing “engagement” (likes, clicks, comments, and shares) with SALES RESULTS
2. Your ads look like ads
3. Making your brand the hero of the story instead of the customer
4. Targeting too broad of an audience
5. Overestimating your ability to convert social fans & followers into paying customers
6. Utilizing a “push” (a.k.a. spray-and-pray) approach when what works best is a “PULL” strategy
7. Asking prospective customers to make a purchase too early in the relationship
How it works
What are Leads?
What are Lead magnets?
“We love working with Ben and his team. They have a unique perspective and effective methods for using social media to generate leads and grow our email list. From creative to analytics, they do a great job. And they know the wine and spirit business inside out.”
Ted Emerson, Director of Marketing, Gonzalez Byass USA
“Ben and his team have helped us strategically and tactically to affordably generate sales leads using Facebook’s powerful lead generation ads.”
Mindy Oliver, Owner, Croma Vera Wines, Paso Robles
“It’s a digital jungle out there and Ben and his team provide all of the right vines to swing on. As a seller of spirits out in the middle of nowhere, I learned to easily find and communicate with buyers I’ve never seen in person before in the most effective way possible.”
Lee Griffith, Director of Sales/Distiller, Boot Hill Distillery, KS
“Since engaging Ben and his team, they have laser-focused our social media spend on Facebook from general information, pushing-of-our-brand to generating specific, on-point trade leads complete with telephone number and emails.”
Todd Gregory, Co-Founder and COO, Black Eyed Distilling, TX
“Facebook advertising has given us much needed lead generation and in the current wine sales marketplace, small brand recognition is vital to DTC Sales. The bang-for-your-buck just doesn’t compare.”
Casey Graybehl, Owner, Grenachista Wines, CA
Don’t miss out on this 90 minute training session with live Q&A + templates, resources, and free online course access!