"The knowledge Ben shares in 'Attracting & Retaining Trade Buyers' invaluable. Concise, logical, and impactful, his strategies integrate into an actionable plan. The learning comes together in his bonus case study (last video). But, don't skip the first 7 videos!"
Eric BierbrierDirector of National Accounts, Hahn Family Wines
"This is a well constructed and intuitive course. I utilize elements found in 'The Modern Playbook' course every day. The 80/20 Rule and how to apply it to the wine and spirits industry was greatly influential to how we approach our new sales process."
Andrew Trottier US Sales Manager at Vignobles Sullivan Estate Wine
"Ben’s knowledge and competence with software and CRM provided additional help and support to an enthusiastic team. The added value Ben brought to my team and the organization was everything and more we could have hoped for. "
Gerard BertrandOwner/Founder, Gerard Bertrand Winery, South of France