Attracting & Retaining Trade Buyers

This paid online course will walk you through the process of HOW to get trade buyers all over the US to “opt in” to your trade only email list. Click here to learn more details about this course.

Video Library

There is a lot of great (free) content on our YouTube channel. We invite you to check it out here

YouTube channel loaded with valuable free content

Free online course

The environment for selling wine & spirits has changed. Have you? If you’re still selling wine & spirits the same way you did 6-7 years ago, you’re going to get left behind. This video series will bring you up to speed! Check it out here

Free online course: Modern Playbook for Wine & Spirits

One-on-one consulting

If you are a person who likes to take action immediately, click this link to schedule a free consultation with Ben. No pressure. No hassle. Just straight talk about how we might be able to help you sell more wine & spirits. My assistant will be glad to get you scheduled on my calendar. Reach her at

Ben Salisbury

Articles on selling wine & spirits

Looking for fresh thinking and new ideas? How about insights that poke a fat finger in the eye of the-way-things-have-always-been-done? Provocative, counter-cultural content that will make you question everything. Click here to browse the archive.

True thought leadership in these articles!

How to generate (trade buyer) leads

It is absolutely essential that you maintain, grow and NURTURE your relationships with trade buyers all over the US. To teach you exactly how to do this, we have two resources to offer. First is this video about HOW to generate your own leads. The second resource is a paid online course that will walk you through step by step to set up a “lead machine” of your own.

wine & spirits buyer

CRM Implementation, Training & Adoption

Ben is a black-belt user of most industry-specific CRM systems especially GreatVines and the suite of tools from VIP (iDig/KARMA). If you have an interest in this topic, there are 3 things you can do to take action. First, watch this short video about why CRM is important. Second, check out this article Ben wrote for Wine Business Monthly about CRM. Lastly, schedule a free consultation with Ben by contacting my assistant Hannah at

CRM tools of the modern seller of wine & spirits

Ben’s keynote speech at the 2018 Wine Industry Technology Symposium

Sponsored by Wine Business Monthly, this annual event shines a spotlight on the latest and greatest use of tech for wine sales. Ben’s presentation focused on data, technology, and all the best practices that go with them. You can view the speech in its entirety here

Ben’s keynote speech at WITS 2018

Webinar recording: How to execute “wine direct” and “spirits direct” partnerships

This is a recording of a webinar Ben gave in February of 2020. It will walk you through how this game is played and how YOU can get your share of the action. Check out the video here

recording of live webinar

Hiring top sales talent

Ben’s process for recruiting top sales talent is very unorthodox but HIGHLY effective! After hiring, training and coaching dozens of top sales performers throughout his career, Ben has learned a thing or two. Here is a great FREE resource to learn more: a recording of a live webinar called, “How to Hire Top Sales Talent. Check it out here

recording of live webinar