Shattering Sales Strategies for Wine & Spirits 

“I’ve been working in the wine and spirits industry for over two decades. I have not worked with anyone that has Ben’s depth of knowledge about the wine and spirits industry combined with his remarkable CRM knowledge. Many of us know what we want a report to tell us, but we struggle to create that perfect report, he creates it. It’s as simple as explaining what information you want and wonderfully it just appears. There are few people that actually enjoy creating that perfect spreadsheet, he is that person. His assistance has been invaluable. If you are considering hiring a full time analyst, don’t. You will get everything you need from Ben and it will be available almost immediately.”

“Ben Salisbury is way ahead of the curve in how wines will be marketed now and in the future.  His counsel and wisdom have changed how we do business going forward.  He has helped us refine our approach to sales and our view of expanding our footprint. He has a forward-looking view on the new age of selling wine and bringing important trade relationships in house rather than rely so much on distributors to continue to over promise and underdeliver.  Additionally, he has helped us develop our web and social media presence to target our demographic both for trade customers and retail customers.  I highly recommend Ben and his counsel.  It has made a measurable difference in our business.”

“We became interested in Ben via some Facebook postings  and articles  he wrote.   I liked his attitude. To the point , no fluff , just the facts. We spoke and I could tell he would be a great coach and recruiter and someone to lean on for direction. To date Ben has helped us to recruit a bunch of great folks to our sales team and I think he has a lot to do with our success.  He is a no fluff , no nonsense , just the facts kind of guy.  Perfect for a high-speed business such as ours. He tells you what you may NOT want to hear. But what you need to hear. Ben is a good guy and a good mentor and coach.  I look forward to many years of working together."

“Ben’s knowledge and competence with software and CRM provided additional help and support to an enthusiastic team. The added value Ben brought to my team and the organization was everything and more we could have hoped for. Quite apart from being the consummate professional on home base, out in the market with my team or on an overseas mission, Ben is a true gentleman and a wonderful individual with whom I have enjoyed sharing a bottle of wine with on many occasions.”