Our consulting firm analyzed 500 winery websites (as well as their corresponding social pages) to better understand the current state of readiness for optimizing selling more wine online. The results were eye-opening and not just a little unsettling. Given the competitive nature of the wine
The budgeting process for 2022 is finished (or should be). Funds have been allocated to all the major spending categories. But what is not completely set in stone (and should not be) for most companies is the strategy itself for wine business and marketing. In
Do you own or manage a small family winery? If so, you most likely have a need to make every dollar you spend on marketing go as far as possible. This article will show you how to do just that. You do not need to
We are more than halfway through another selling year. The landscape for selling wine online has become ridiculously competitive thanks in no small part to the pandemic. If you desire to sell MORE wine online in the remaining months of the year and move into
If you are currently spending money on wine ads on facebook and you are not getting the results you desire, this post will help you pinpoint your problems and, more importantly, tell you what to DO about it. Welcome to the starting line! So you
You are a valued “partner” C’mon. You have witnessed this cringe-worthy scene many times: Someone at a wine & spirits distributor posts something on social media and the queue of brown-nosing suppliers falls over each other to heap praise and adoration on the event in
One thing is for sure when it comes to “managing” your wine & spirits distributors: what used to work no longer works. I see too many wineries and distilleries still running plays out of the “old playbook.” What are these old plays? Fairly simple: Choose
Whenever I ask owners of wineries or craft distilleries if they’re using CRM in their sales process, I get one of two answers. They either say “yes,” or they say, “what is CRM?” If you’re reading this and you have heard of CRM, it was
I want to spend a little time setting the context for this post because the longer you’ve been in the wine and spirits game, the harder this concept is to grasp. Distributors can no longer do what they used to be able to do for
It is very common in the wine & spirits industry to pay the distributor(s) to build new points of distribution for you with incentives. Here’s how it typically works: you agree to pay some kind of reward to achieve a specific objective. For wine, it’s
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