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5 Core Wine Business and Marketing Strategies for 2022

The budgeting process for 2022 is finished (or should be). Funds have been allocated to all the major spending categories. But what is not completely set in stone (and should not be) for most companies is the strategy itself for wine business and marketing. In

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Small Winery Marketing on a Shoestring

Do you own or manage a small family winery? If so, you most likely have a need to make every dollar you spend on marketing go as far as possible. This article will show you how to do just that. You do not need to

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How to Sell Wine Online Like a Pro

We are more than halfway through another selling year. The landscape for selling wine online has become ridiculously competitive thanks in no small part to the pandemic. If you desire to sell MORE wine online in the remaining months of the year and move into

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5 Reasons Your Wine Ads on Facebook Are Not Working

If you are currently spending money on wine ads on facebook and you are not getting the results you desire, this post will help you pinpoint your problems and, more importantly, tell you what to DO about it. Welcome to the starting line! So you

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The Shameless Futility of Wine Distributor Butt Smooching

You are a valued “partner” C’mon. You have witnessed this cringe-worthy scene many times: Someone at a wine & spirits distributor posts something on social media and the queue of brown-nosing suppliers falls over each other to heap praise and adoration on the event in

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CRM is NOT for Dummies

Whenever I ask owners of wineries or craft distilleries if they’re using CRM in their sales process, I get one of two answers. They either say “yes,” or they say, “what is CRM?” If you’re reading this and you have heard of CRM, it was

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How to Help Your Distributors Help YOU!

I want to spend a little time setting the context for this post because the longer you’ve been in the wine and spirits game, the harder this concept is to grasp. Distributors can no longer do what they used to be able to do for

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