Time and time again, when people hire me to revitalize a winery or distillery’s sales team on the gurney, the proposed solution is “more sales training.” More often than not, however, the key to moving product and making money actually depends more on a sales
Take your digital sales to new levels I love the term “minimum viable product” (a.k.a. MVP) because I am one of those people who tends to tweak and tweak something attempting to achieve perfection before showing it to the world. I do not WANT to
Stop thinking “small” is “big” My office building hosts a little farmers market every Saturday morning on the street-facing plaza below. The “farmers markets” of today go well beyond locally farmed produce and freshly baked pies. They include more durable goods such as honey, jewelry,
Just about everyone who makes a living selling wine or spirits in the 3-tier channel is standing on the precipice right now. Faced with a serious choice and that is whether to take the plunge into learning to sell digitally. I wrote a few weeks
Finding New Sales Opportunities If necessity is the mother of invention, then who is the father? Opportunity, perhaps? This is the story of how a small Texas winery is leveraging their newfound skills in digital selling. To take more control of their own destiny. Just
Last week I published an article explaining WHY 3-tier sales pros pivot to digital selling. This week, I want to explain HOW. The first step in this journey is simple awareness. Awareness of how the environment for 3-tier sales is changing right before our eyes.
Time for wine & spirits sales pros to “level up” Right before our eyes, a monumental shift is taking place in selling wine & spirits in the US and 100% of it is driven by TECHNOLOGY. Among other sweeping and permanent changes, the pandemic of
Times have changed. Have YOU? If there was ever a time to introduce NEW plays into your wine sales playbook, now is most certainly the time. Face-to-face, in-person selling opportunities are minimal (if existent at all), and this is not likely to change for quite
Facebook ads transformed my business (and can transform YOURS, too) I completely transformed my wine & spirits sales consultancy using Facebook ads. And I am about to share the lessons I learned with YOU. I use Facebook ads to find, attract, and nurture hundreds of
Thinking small is holding you back When it comes to the ability to sell wine and spirits via the 3-tier system (trade sales) you don’t hear a lot of talk about selling “at scale.” Most in our industry believe selling is about pulling samples and
200+ are already using these insights to attract, identify, and close new customers REMOTELY!
