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5 Core Wine Business and Marketing Strategies for 2022

The budgeting process for 2022 is finished (or should be). Funds have been allocated to all the major spending categories. But what is not completely set in stone (and should not be) for most companies is the strategy itself for wine business and marketing. In

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Small Winery Marketing on a Shoestring

Do you own or manage a small family winery? If so, you most likely have a need to make every dollar you spend on marketing go as far as possible. This article will show you how to do just that. You do not need to

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How to Sell Wine Online Like a Pro

We are more than halfway through another selling year. The landscape for selling wine online has become ridiculously competitive thanks in no small part to the pandemic. If you desire to sell MORE wine online in the remaining months of the year and move into

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5 Reasons Your Wine Ads on Facebook Are Not Working

If you are currently spending money on wine ads on facebook and you are not getting the results you desire, this post will help you pinpoint your problems and, more importantly, tell you what to DO about it. Welcome to the starting line! So you

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CRM is NOT for Dummies

Whenever I ask owners of wineries or craft distilleries if they’re using CRM in their sales process, I get one of two answers. They either say “yes,” or they say, “what is CRM?” If you’re reading this and you have heard of CRM, it was

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1-to-1 Selling: the Curse of the Wine & Spirits Industry

Stop thinking “small” is “big” My office building hosts a little farmers market every Saturday morning on the street-facing plaza below. The “farmers markets” of today go well beyond locally farmed produce and freshly baked pies. They include more durable goods such as honey, jewelry,

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3 Myths about Digital Selling that are Holding You Back

Just about everyone who makes a living selling wine or spirits in the 3-tier channel is standing on the precipice right now. Faced with a serious choice and that is whether to take the plunge into learning to sell digitally. I wrote a few weeks

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