Whenever I ask owners of wineries or craft distilleries if they’re using CRM in their sales process, I get one of two answers. They either say “yes,” or they say, “what is CRM?” If you’re reading this and you have heard of CRM, it was
So many people in the marketplace are attempting to make a sale by talking about their product attributes. Unfortunately, the key to selling your wine or spirit brand is not about the product when it comes to restaurants. The unfortunate truth is, with few exceptions,
Whether you call it “fine wine,” “high image wine,” or your “luxury portfolio,” I’m sure you’re looking for ways to sell more of it. This post will give you six keys to selling fine wine. There’s no question: when it comes to selling higher-image wines,
Stop thinking “small” is “big” My office building hosts a little farmers market every Saturday morning on the street-facing plaza below. The “farmers markets” of today go well beyond locally farmed produce and freshly baked pies. They include more durable goods such as honey, jewelry,
Finding New Sales Opportunities If necessity is the mother of invention, then who is the father? Opportunity, perhaps? This is the story of how a small Texas winery is leveraging their newfound skills in digital selling. To take more control of their own destiny. Just
Practically the whole wine industry uses samples to make sales. I mean the logic is simple. How can they commit to buying the wine if they haven’t tried it, right? I’ve always had a bit of a problem with this because it is a stroll
Paul Mabray of Emetry shared an article on LinkedIn the other day about how the direct-to-consumer model is infiltrating the alcohol industry and I haven’t been able to stop thinking about it since. In case you’re not familiar with Paul’s work, I consider him the
The wine business is full of contradictions. But, nowhere are the illogical absurdities more abundant than on the selling end of the game. The tragedy is the beliefs wine sales pros hold most deeply are the very ones in desperate need of some serious myth-busting.
I predictably get strange looks whenever I tell salespeople that “real” selling isn’t necessarily about the product. It’s such a counter-intuitive concept to the untrained, amateurish seller of goods that they convulse involuntarily when I espouse the notion. If you look as closely and as
The modern sales environment has never been more challenging for small wine & spirits brands, and it won’t be improving any time soon. But thriving and surviving IS possible if you’re wielding the right tools for the job at hand which is building high quality
200+ are already using these insights to attract, identify, and close new customers REMOTELY!
