The environment for selling has changed. Have YOU?
With 39+ years of experience in the industry, my approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products.
Read our blog posts, watch our videos, and download helpful checklists & guides that will help accelerate your wine and spirits sales.
Our group membership program provides winery and distillery owners and executives the training they need to grow sales. The program includes online classrooms, a private networking group, and weekly live coaching sessions.
Get your problems solved quickly with one-on-one consulting sessions with Ben Salisbury and his 39+ years of experience in the wine and spirits sales industry.
Our collection of online courses is for wine or spirits brand owners who want to increase their sales in the modern, digital selling environment.
You’ll see and learn NEW methods, tools, and strategies to help you take more control of your destiny by bringing customers to you and turn them into loyal purchases of your wines and spirits.
You’ll learn what the winery direct spirits model is, if it will work for your brand, and how to implement it to sell more of your product rapidly.
You’ll learn the industry’s most comprehensive and complete training solution for sales teams within the wine and spirits industry with special emphasis on the use of technology in sales.
Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands.
His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly.
Salisbury Creative Group, based in Covington, Kentucky, was founded in 2014 by industry veteran Ben Salisbury, a leading authority on improving sales results within the wine and spirits category. Our mission is to help wineries and craft distilleries around the world dramatically increase their sales by providing expert, one-on-one consulting and online group training programs.
No matter how ambitious (or unreasonable) your sales goals are, this training will help you blow them away.