One of the best ways to put fresh wind in your sales (pun intended) is to seek inspiration from brilliant thinkers.
Here is my recommended reading list for business owners in the wine & spirits industry.
Not only does Buyer First promise to transform your sales approach, help you change your behaviors, and get consistent results—it’ll make you feel fantastic about every transaction.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights.
Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today’s competitive marketplace. It’s no longer about selling; it’s about guiding quality decisions.
Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint.
The Complete Guide to Accelerating Sales Force Performance develops an effective, innovative framework for evaluating and improving the performance of any sales force.
In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms.
Salisbury Creative Group, based in Covington, Kentucky, was founded in 2014 by industry veteran Ben Salisbury, a leading authority on improving sales results within the wine and spirits category. Our mission is to help wineries and craft distilleries around the world dramatically increase their sales by providing expert, one-on-one consulting and online group training programs.
Still relying on outdated tactics to grow your DTC and wholesale sales? You might be leaving revenue on the table.
Watch the Revenue Roundup webinar replay and discover:
✅ 7 outdated DTC strategies to ditch ASAP
✅ Why “social followers” don’t equal sales — and what does
✅ The simple framework to turn browsers into buyers
✅ How to win in the 3-tier system (even if your distributor won’t help)
